STOS Brand Apparel was initially birthed in 2012. At that time STOS stood for So Tired Of Struggling, because, well, at that time, the struggle was real. We’re talking $50.00 in the account left to cover groceries, gas, and whatever else was needed for a family of 5 until the next paycheck came, REAL. But there were two initial problems when STOS was created:

#1 - The main driver was money, or lack of it. While #1 isn’t necessarily a “problem”, it helped lead the way to the other problem.

#2 - STOS designs were following the trends that were hot at the time, which meant that STOS had no real identity.

 

That is no longer the case!

 

STOS Brand Apparel is no longer just about the struggle. It’s now about the DRIVE. It’s about the YOUTH. STOS is for anyone determined to set, meet, achieve or blow past any goal(s) they’ve set for themselves. It’s about letting nothing stand in their way.

STOS is positive affirmation for the youth. It’s about letting them know that nothing is impossible for them to achieve.  

 

It took 13 years, but the identity and mission is clear and defined.

​

STOS Brand Apparel is not just a brand. It’s a conviction of being the best version of yourself that you can be!